n order to create big impact while being efficient with production costs the design solution had to be simple. Inspired by the minimal amount of structure used in airplane wings we created a foot that is assembled with out adhesive and an exterior skin, giving the display a modern sculptural quality. Continuing to maximize efficiency, the only waste from the front and back panels is sawdust and we designed a universal bracket to fit grid, pegboard and slat wall retail systems. In the end this display benefited our client and retailers by increasing sales four times while helping end users to make a more informed purchasing decision.